Influencing Brand Related Behavior

Next conference: The Naked Consumer

We would like to thank everyone who participated in our third International Conference on Neuromarketing.

As of 2013, the EURIB continues the conference series as The Naked Consumer. The upcoming conference will be on September 20, 2013 at the Erasmus University Rotterdam. More information here (Dutch).

The My Message in Your Brain and The Naked Consumer teams

 

 

Interviews

Engaged Marketing is leading the way in putting the emotional dimension back into our clients marketing activities. Driven by curiosity and our avoidance of the expected, this makes our advice not...

News

Friday, May 25, 2012 An interview with My Message in Your Brain speaker Willem Verbeke is published by Adformatie. Verbeke discusses the measuring of advertising success inside the living brain using fMRI-scanning: "A good...
Friday, May 25, 2012 Another article about My Message in Your Brain appeared on marketingtribune.nl and dutchcowboys.nl today, featuring two conference partners. "Recent marketing research performed by Sanoma Media and...
Thursday, May 3, 2012 In the April edition of KLM's Holland Herald we came across an interesting and relevant article on Neuromarketing, "The Mind miners". This article also features two of our prominent guest...

Speakers

Researcher and Strategist Neurensics
Walter’s interest in the consumer’s brain was deepened with the emergence of neuromarketing. He closely followed, sifted and analyzed the scientific evolution of this special form of marketing. On...