Influencing Brand Related Behavior

Thank you

We would like to thank everyone who participated in our third International Conference on Neuromarketing.
During the conference we learned that there is much more to neuroscience than we thought. fMRI scanning is a great tool for marketing, but there are other practical ways for applying neuroscience to marketing. These we will explore further in our next conference.
Once the date for the next conference is confirmed, we'll let you know. And of course, we always welcome new subscribers to our newsletter.

In the meantime, we will release a video DVD of this conference soon. You can pre-order it here. Keep posted for news and updates!
Frank Schurink

Interviews

Interview Andries van der Leij
Andries talks about how neuroscience changed the view on marketing and what makes people choose.
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News

"Why does advertising work?" article about the conference on Adformatie.nl
Friday, May 25, 2012 -  An interview with My Message in Your Brain speaker Willem Verbeke is published by Adformatie. Verbeke discusses the measuring of advertising success inside the living brain using fMRI-scanning: "A good...
Sanoma, Neurensics use fMRI to ‘prove’ that advertising works
Friday, May 25, 2012 -  Another article about My Message in Your Brain appeared on marketingtribune.nl and dutchcowboys.nl today, featuring two conference partners. "Recent marketing research performed by Sanoma Media and...
"The Mind miners" article on Neuromarketing in Holland Herald
Thursday, May 3, 2012 -  In the April edition of KLM's Holland Herald we came across an interesting and relevant article on Neuromarketing, "The Mind miners". This article also features two of our prominent guest...
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Speakers

Margriet Sitskoorn
Professor Clinical Neuropsychology Tilburg University
Margriet Sitskoorn is professor of clinical neuropsychology at the University of Tilburg. They analyze the relationship between brain and behavior. In addition to her scientific work she writes...
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