Program

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12:30 pm
Welcome and Lunch
Meet & Greet, Beverages & Sandwiches
01:30 pm
Start
Conference Opening
01:45 pm
Have your Brain in Mind
The neuroscience of leadership
02:25 pm
The Passion and Manipulation of the Brain
Ways of influencing the brain and expected reactions
03:10 pm
Looking into the Emotional Brain
The neuroscience of emotions and how they drive our behavior
03:50 pm
Break: Midday
Refreshments
04:20 pm
Behavioral Research
New and relevant behavioral research
05:15 pm
Neuroscience and Future Behavior
Research on the predictabiliity of future behavior as applied to real brand cases
05:55 pm
People Evaluating Brains
Impact of neuroscience on market research
06:15 pm
Break: Food for Thought
Dinner with food that is good for your brain
07:15 pm
07:35 pm
Facial Coding meets EEG
The combining of techniques creates a new depth in results
08:15 pm
Neuromarketing Results
Recent fMRI research by Neurensics and Sanoma is shared exclusively for the first time.
08:55 pm
Neuro Marketeers
Marketeers sharing their experience in using Neuroscience knowledge.