Pieter Paul Verheggen

Pieter Paul holds numerous professional positions, including Managing Director at Motivaction; Chairman at MOA (Center for Information Based Decision Making & Marketing Research), member of the board of the marketing research Quality Control Commission (KCC) and member of the board of GlobalNR, one of the largest global independent market research organizations. He sees the role of himself and his colleague researchers at Motivaction as the ‘route planners’ for organizations. Curiosity, knowledge and experience are some of the qualities he contributes to organizations in order to help them to reach their full potential. “We continually remind people and organizations what drives them”, thats where he brings added value.